Experiments, field notes, and data recovered from the front lines of local marketing.
The traditional 'refer a friend for $20' program is dead. Learn how to use behavioral psychology and tiered status systems (Bronze/Silver/Gold) to gamify loyalty and turn your best customers into a high-performing, volunteer sales force.
In an era of peak 'Digital Fatigue,' the most disruptive marketing strategy is stepping away from the screen. We explore why high-friction, real-world pop-up activations are the lowest-cost method for building long-term brand fame and retention.
Offline marketing has always been a 'black box' of missing data. We explain how Dynamic QR Codes act as 'physical pixels,' allowing you to track the ROI of flyers, mailers, and events with the same precision as a digital ad campaign.
Cold traffic is expensive; warm traffic is free. Learn how to execute a 'Trust Transfer' campaign by partnering with non-competing local businesses to borrow their audience and generate zero-cost leads.
When a customer asks Siri a question, she doesn't read a website—she reads a snippet. Learn how to pre-populate your Google Q&A section to become the definitive 'Voice Answer' and capture the Zero-Click market.
Google is no longer just reading your website; it is looking at your photos with advanced AI. We dive into Google's 'Cloud Vision API' and explain why uploading raw, GPS-stamped photos is the ultimate proof of local authenticity.