Database: Open

The Laboratory

Experiments, field notes, and data recovered from the front lines of local marketing.

1/25/2026 ID: local-

Beyond the Kickback: Building a Resilient Local Referral Ecosystem

Stop chasing cold leads. Learn the scientific approach to building organic, community-driven local partnerships that generate consistent referrals, and the exact systems to track and reward them.

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The Digital Goldmine: Why Your Email List is Your Most Valuable Asset

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1/22/2026 ID: messag

The Digital Goldmine: Why Your Email List is Your Most Valuable Asset

Stop relying on social media algorithms. Learn why owning your audience through email marketing is the key to sustainable growth and scientific personalization.

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SEO vs. AEO vs. GEO: Winning the 2026 Search Landscape

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1/15/2026 ID: seo-ae

SEO vs. AEO vs. GEO: Winning the 2026 Search Landscape

The blue link is dead. How Artificial Intelligence has fundamentally changed how we drive leads.

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1/10/2026 ID: gmb-au

Optimizing Your Google My Business Profile for Austin Locals

Why generic SEO fails for brick-and-mortar stores in Texas.

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