The fastest way to get new customers is to borrow them. We negotiate "list swaps" and co-marketing offers with non-competing businesses (e.g., a Plumber partnering with a Water Damage Restoration team) to double your reach instantly.
Cold traffic is expensive because they don't know you. You have to pay to get their attention, pay to educate them, and pay to win their trust.
Partnership Marketing skips the "Trust" step. When a business they already love introduces you, that trust is transferred. It is the only marketing channel with a near-zero Customer Acquisition Cost (CAC).
Cost Per Lead (CPL)